WWE sent out the following press release on Tuesday announcing the huge business the company did during the short tour of Abu Dhabi earlier this month:
WWE® Breaks Records In Abu Dhabi
WWE made history as it broke numerous records with the Raw® World Tour in February at the International Tennis Complex within the Zayed Sports City in Abu Dhabi.
WWE set the highest attendance record for a single event; the highest attendance record for a series of three entertainment events; and the highest average spend per person on merchandise for a single event. WWE performed for more than 16,000 fans over its three-day run from February 9th-11th at the International Tennis Complex with a sold-out crowd of 5,964 fans on February 10th.
As a result of the overwhelming success of this Raw World Tour, WWE announced today that it plans to return to the United Arab Emirates with more live events in 2013. Exact dates and on-sale information will be forthcoming.
“WWE is one of the biggest names in entertainment so we knew that the shows were going to be popular, but the response we saw last week from the people of the United Arab Emirates was overwhelming,” said Patrick Talty, General Manager of Zayed Sports City managed by Global Spectrum. “We are delighted with the success of the RAW World Tour and look forward to hosting WWE again in 2013.”
“The success of our record-breaking Abu Dhabi live events demonstrates the power of the WWE brand in the United Arab Emirates,” said Ed Wells, Managing Director and Senior Vice President of WWE International. “We look forward to returning in 2013 and announcing further business developments over the coming months.”
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