LFW: Mark Fast – “The show must go on”

For a London Fashion Week to have just three traditional catwalk
showcases taking place with an audience is unheard of, but for some
designers, like Mark Fast it was essential.

“The show must go on,” expressed Mark Fast to FashionUnited. “When it
comes to fashion and creating fashion/being part of a movement,
contributing to culture, we aren’t simply creating clothes/garments – we
are creating a look. This normally all comes together in one moment through
the unique energy of a show – through the make-up, the attitude of the
model, the focus and styling of the outfit. It all happens at one precise

Fast, added: “By not having a show we wouldn’t be able to witness the
moment and therefore we wouldn’t be able to share it digitally with our

The catwalk showcase, which took place in the impressive Hackney Bus
Depot, brought high energy, vibrancy and a rave-light atmosphere to London
Fashion Week with Fast’s neon-lit ‘Future Vision’ for spring/summer 2021.

The British designer stated in the show notes that while the world
slowed pace due to Covid-19, this allowed him to reflect and examine what’s
at the core of his inspiration, while also reconnecting to his original
fashion fascination and cultural aspiration.

The result, hedonistic escapism filled with stonewashed 80’s inspired
denim, neon print graffiti, and typography inspired prints, which Fast
states “creates the perfect backdrop for a new optimism” alongside his
signature knitwear.

It is this sense of hopefulness that is central to Fast’s London Fashion
Week showcase, with the designer explaining that it is more than just a
collection unveiling, but a chance to connect with the brand’s global

“We are committed to our wholesale orders, our own retail stores
including our new flagship in Beijing that is opening soon and we believe
that by continuing our tradition of the seasonal live shows this time, via
live stream, we will be able to reach out to our global audience,” explains
Fast. “Not only providing them with the quality of a visual photograph
experience we are known for but also sending a message of optimism and
productivity alongside our vibrant colours for the good times to come.”

Mark Fast’s future vision is neon and bright for spring/summer 2020

The spring/summer 2021 collection is fun, positive, and uplifting, a
welcome relief at a time of uncertainty, and evokes the 90’s club scene
with retro sporty elements in a vivid colour palette of neon green and pink
alongside lilac, baby blue and orange.

Fast’s signature body-conscious knitwear were seen layered with
oversized jackets with bold ‘MF’ logos, while super-short mini skirts and
shorts styled with matching crop tops underneath branded hoodies,
sweatshirts, slouchy cardigans, and boxy denim jackets.

This is a collection that’s on-brand for Fast, an exciting reimagining
of his knitwear with sensual and fun styling, with cut-out detailing,
feathered skirt trims, and go-faster stripes, teamed with sock-stilettos,
neon graffitied bags and clutches.

Fast played on his strengths, while also looking to the future with an
expansion of his emerging menswear and unisex pieces. Men wore tracksuits
and casual wear, emblazoned with scribbly MF motifs in neon and monochrome,
paired with Mark Fast branded high-tops and retro striped sports socks.

There was also a strong denim offering, with sandblasted denim with pink
and purple undertones, patchwork denim, boxy denim shorts, oversized bomber
jackets, mini skirts, and even a striped denim jacket and jeans for the

Yes, the show must go on, but getting to the catwalk wasn’t easy for
Fast, with the designer adding: “I have to admit that normally designers
have the luxury of needing to deal with fashion crises, creative blocks and
other dramas, all of those had to be put aside because our determination to
continue with our show and collection to the same standard that we usually
do meant that we had to designate a special team to monitor and provide the
right assurances from show production and logistics that would work with
all government guidelines.

“It was a challenge, but it was worth it! Being able to have the show
and being able to share my design vision is totally worth it. The show
brings together months of hard work. The energy of a catwalk could never be
recreated on a photoshoot.”

Mark Fast opens his first standalone store in Beijing, China in

Images: courtesy of Mark Fast by Chris Yates

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