Details on WWE's Partnership With Doritos & How John Cena Made It Happen

– Entertainment publication Variety has an article up looking at WWE’s partnership with Doritos for this year’s SummerSlam pay-per-view. In conjunction with Dollar General stores, WWE & Doritos will be giving away SummerSlam viewing parties that are hosted by Ricky Steamboat and Sgt. Slaughter. That promotion runs through July 21st.

WWE will also conduct fan correspondent searches, with the winners getting to interview WWE superstars for the WWE App. Frito-Lay’s VP of Marketing, Ram Krishnan, told Variety that we will see “one more surprise” this summer that will push its bold marketing to a whole new level.

WWE has been trying to get Doritos as a sponsor for several years now. According to the report, the company was swayed by the large audience WWE drew when John Cena spoke at the South by Southwest convention back in March. WWE’s strong social media presence is also seen as another factor that helped secure the partnership.

Speaking of WWE’s partnership with Doritos, the winner of the Doritos Jacked fan contest was backstage at Monday’s RAW from Brooklyn and got to meet Daniel Bryan. Here’s video of the meeting:

* Backstage News On Whether DANIEL BRYAN Will Win The WWE Championship at SUMMERSLAM