The La Crosse Tribune recently interviewed WWE United States Champion Bobby Roode to promote an upcoming SmackDown Live Event on Monday, March 5th at the La Crosse Center in La Crosse, WI. Below are the highlights from the interview:
On WWE testing out online mediums like Facebook Watch for their programming: “That’s the trend right now. When I started, it was all about TV ratings. But TV ratings aren’t the way they used to be, you can’t go by just the TV rating you get.
“Now, we’re really dialed into the social media ratings, hits or what hashtag is being used the most. We’re social media-driven now, the social media team is huge in WWE. It really helps expand our brand.”
On benefits of social media for The WWE: “With social media, you take the good and the bad of it. You have to make the most of the opportunities. You can use social media to your benefit to expand your character and gets eyes on you and what you’re doing.”
You can read the entire interview of Bobby Roode at LaCrosseTribune.com.