In a project meant to galvanize people to take action on climate, the Berkeley, California-based artist Hannah Rothstein has redesigned iconic National Parks posters for the year 2050 to showcase the devastation to come if climate change goes unchecked.
“We have the ability to outsmart the issues highlighted in National Parks 2050, but we need to act now.”
—Hannah Rothstein, artist
While the Trump administration is rolling back climate policies and reinvigorating the fossil fuel industry, Rothstein calls on viewers to push back with her series National Parks 2050, depicting the terrifying ramifications of such government actions.
The classic posters, originally created by artists working for the Works Progress Administration from 1938 to 1941, have been re-imagined so that instead of blue lakes, towering forests, craggy snow-peaked mountains, and tropical lagoons, the posters showcase horrible algae blooms, dead redwoods, snow-free mountain peaks, and rising seas.
“I think a lot of people recognize the posters and that was key to the success [of this project], to have something familiar to people,” Rothstein told Climate Central. “They could be familiar, but then have to look twice to figure out what was different.”
With this project, Rothstein seeks to make the climate crisis more visceral to viewers. As VICE‘s Beckett Mufson writes, “Once you’ve seen an emaciated Smokey the Bear plodding through a barren landscape, it’s hard not to want to call Congress.”
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